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Gamers apparel


Gamers Apparel

Broadcast & Strategy


Did It Work?

Physical Activation

As part of our media day at the LAN event, we created bespoke content for our Gamers Apparel partners that was mutually shared across our collective social channels.

Player Value

All of our LAN finalists donned their very own personalised team jerseys. Gotta look the part to play the part.

Merchandise Sales

All of our broadcasts throughout the season had dedicated linked touchpoints – contributing to our 18% conversion rate for our BUAL audience.