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Race against your icons while they compete live. Experience the winning goal from the pitch, moving with your team as the match unfolds around you. Enter a virtual world connected to a concert happening on stage right now, hear the same music, feel the same crowd and take part in the performance as it unfolds.
We put audiences inside the live moment through real-time broadcast, gaming and fan experiences powered by BadassXR.
BadassXR transforms live event data into immersive experiences and real-time intelligence.
Audiences see what matters, understand why it matters and feel closer to the people, teams and stories driving the live action. Broadcasters, rights holders, teams and brands gain the real-time intelligence to explain the moment, explore what could happen next and turn live data into stories people care about.
BadassXR turns live event data into immersive experiences and real-time intelligence.
We connect the physical event, its real-time digital twin and the live data driving the action. Broadcasters, rights holders, teams and brands gain the context, predictions and visual evidence to explain the moment and create richer stories around it.
Builds a live virtual copy of your event.
Graphics on the live TV picture
Camera angles real life can't get
Fans race the real athletes
The action on your phone
New places for brands to appear
Every output draws from the same digital twin and live data, so what AR viewers, VR spectators and game players see stays in sync.
Live graphics, team information, sponsor assets and event data placed into the real broadcast view.
Live virtual camera views, course overviews and perspectives that would be difficult or impossible to capture physically.
Games and simulators connected to the event, allowing players to compete against live athletes and real performances.
Mobile, AR and on-site experiences that help audiences follow the action, explore the event and take part.
Course guides, format explainers, athlete and team stories, vehicle walkthroughs and social content created around the same live event.
See the platform running live across AR broadcast, virtual reality, live gaming and fan experiences for the UIM E1 World Championship.
We create real-time broadcast, gaming and fan experiences for live sport and entertainment.
Every project begins with the action, the audience, the data, the people and the stories worth bringing to life.
Real-time digital twins of each race venue, driven live by event data, powering augmented broadcast graphics, virtual race views and a connected racing game. Featured in the Unreal Engine spotlight, Racing into the future.
A digital twin of the Qiddiyah City course and the Pioneer 25 race vehicle, bringing the FIA Extreme H World Cup format to life through broadcast explainers and an on-site immersive simulator.
Start a conversationVirtual race views and annotated course renders across the WSX season broadcast.
Start a conversationA virtual cage walk that puts fans inside the PFL MMA event in Lyon.
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A mobile AR activation delivered on site for BlackBook Motorsport.
Start a conversationLive entertainment experience work for The Pop-up Hotel.
Start a conversationA VR digital twin of the Red Bull Gaming Sphere.
Start a conversationOur work includes the UIM E1 World Championship, Extreme H, World Supercross, PFL MMA, BlackBook Motorsport, The Pop-up Hotel and Red Bull Gaming.
“Partnering with Badass Studios was a game-changer for the launch of the FIA Extreme H World Cup. … Their Badass Studios team truly lives up to their name, delivering the high-octane creative assets to bring the next era of sustainable motorsport to life.”
“From the genesis of an idea through to delivery, Badass are fantastic to work with. There is always a keen focus on innovation, and any potential challenge is treated as an opportunity tackled with enthusiasm and appreciation of the needs of the broadcast. …”
“The vision for how emerging technologies can elevate storytelling in sports broadcasting is incredibly compelling. At Dell, we're proud to be partnering with Badass Studios as they push the boundaries of what's possible.”
We are Badass Studios, a UK-based team combining technology, storytelling and live production.
BadassXR, our modular platform, helps us create real-time experiences that put audiences inside the action and grow with every event.
Rosemary leads strategy, partnerships and growth, bringing decades of experience across technology, startups, games, mixed reality and storytelling.
Ben leads operations, partnerships and company growth, helping turn ambitious ideas into live projects.
Alex leads the creative direction of Badass Studios, shaping the look, feel and experience of our work.
Peter leads the engineering of BadassXR and the technical systems behind our real-time experiences.
Nancy oversees business operations, communications and client relationships across Badass Studios, keeping the team moving and live-event delivery on track.
Principal Technical Artist and senior C++ developer specialising in Unreal Engine, real-time rendering and GPU/CPU optimisation for high-performance simulation and gameplay.
Jake brings more than seven years of experience in game development, specialising in immersive VR, real-time strategy and simulation environments.
Sezar specialises in game mechanics, real-time rendering, multiplayer systems and backend integrations, with a strong focus on AR, VR and immersive interactive experiences.
Marco specialises in 3D environments and asset creation, with a focus on modelling, texturing, look development and lighting.
Ben creates real-time and on-demand XR experiences using Unity and Unreal Engine.
Features, interviews and industry coverage about Badass Studios, BadassXR and our real-time work across live events, broadcast, gaming and fan engagement.
A feature on Badass Studios' real-time work for the UIM E1 World Championship broadcast.
Read featureInterview on digital twins, XR experiences and live event technology with Rosemary Lokhorst.
ReadFeature on Badass Studios using Cesium for Unreal and real-world 3D data to support E1 venue environments.
ReadCoverage of Badass Studios delivering real-time AR graphics for the UIM E1 World Championship.
ReadPut your audience inside the event.
Tell us what is happening, who the audience is and what you want them to experience.
We will help you explore how BadassXR can turn the live moment into something audiences can watch, understand, play and take part in as it unfolds.
Or email contact@badass-studios.com
