BADASS

Bridge into the
Virtual World

We activate the power of XR to create remarkable experiences
for the digital native generation.

ABOUT

WHO WE ARE

We put the 'real'
in real-time XR.

We are an XR studio that connects brands with the new generation by building exciting, real-time immersive experiences centred around the things they love: gaming, esports, and sports.


SUPER COOL SH*T SUPER COOL SH*T

XR SERVICES

1

Avatars

Fully customisable and brandable that can be programmed for any specific scenario.


2

Worlds

Virtual replicas of real world venues or fully bespoke worlds to host virtual audiences.


3

Experiences

Immersive activations that engage target audiences to interact with the narrative.


PACKAGES

RARE
XR CUSTOM SERVICES
  • Avatar
  • 3D Assets
  • Virtual Environment
  • Real-Time Integration
  • Interactive Experience
  • XR Application
EPIC
XR CUSTOM SERVICES
  • Avatar
  • 3D Assets
  • Virtual Environment
  • Real-Time Integration
  • Interactive Experience
  • XR Application
LEGENDARY
XR CUSTOM SERVICES
  • Avatar
  • 3D Assets
  • Virtual Environment
  • Real-Time Integration
  • Interactive Experience
  • XR Application

NEWS


TEAM

CEO

Rosemary Lokhorst

Award-winning producer of narrative games and applications. She is a serial entrepreneur and sits on the advisory board of several SMEs in gaming and technology.

85%
Strategy
90%
Program Management
2%
Dogless meetings
@ BOWIE 4 LYF

COO

Ben Douglas

Successful serial entrepreneur and an experienced strategist for over 20 years. He sits on the board of several SME’s and is recognized as a leader in his field.

75%
Digital Touch
25%
Accommodation
100%
Lunches
@ ACE

CREATIVE DIRECTOR

Alex Sangwin-Skillen

Lead creative mind and XR expert with a demonstrated history of working in the esports and gaming industry, advertising, and music events.

95%
Great Ideas
95%
Terrible Ideas
1%
Emails
@ KRAKEN

LEAD DEVELOPER

John Liou

Unreal Engine and C++ expert with extensive track record in delivering immersive, real-time virtual experiences to life. 

85%
Optimisation
5%
Unmuting self on Teams
90%
Programming
@ CROW NUGGETS

ESPORTS MANAGER

Adam Binns

Head Admin for the BADASS RSC and ERS esports leagues, sets strategy, builds partnerships, and manages league operations and tournaments.

100%
Patience
85%
Morning look
5%
Sleep Schedule
@ ARCHAON

OPERATIONS MANAGER

Nancy Imado

Manages business communications, client interactions, and data integrity in the CRM system. 

100%
Organisation
90%
Fashion
10%
Leisurely walks
@ OH MAYN

XR Expert

Ben Jeffreys

Specialises in crafting real-time and on-demand XR solutions, applying his expertise in Unity and Unreal Engine.

90%
Creativity
95%
Unshaken
5%
Afternoon lectures
@ Ben

Art Creator

Gabriella

Specialises in 3D environment art and asset creation. With a strong focus on modelling, texturing, look development, and lighting. 

95%
Environment Art enthusiast
100%
Leo
20%
In Nature
@ Gabriella

WHY NOW

  • 56%

    Brands & Agencies

    Are investing in metaverse advertising.

  • 87%

    GEN-Z ARE GAMERS

    & spend more on virtual items than real world items.

  • 1bn

    AR users worldwide

    and will grow to 1.74 billion by 2024.

  • 61%

    VR users

    Use virtual reality for gaming.

CONTACT

CONTACT US

Get in
touch

Let us level up your XR experiences.